Timberlands and their supporters are consistently claiming that what they are doing and what they propose to do is sustainable. "Sustainable, sustainable, sustainable" they chant with the hope that the public will believe them. Timberlands public relations people have honed in on this word and are doing their best to use it to bend the minds of the nation into thinking that we should be logging these forests if we are to be true to visions of a sustainable future. This is no different from claims that whaling should be supported by conservationists if it is done on a sustained yield basis. Soon "sustainability" will be used to justify the on-going harvest of social justice campaigners in East Timor. Do not be fooled.