|Submitting web pages to
search engines can be a tricky and time-consuming
has submitted our home page and the website index page to
various engines. However, we do not have time to offer
the same service for all NGO websites.
Nevertheless, we do encourage
NGOs to publicise their websites. One of the best ways to do this is be
submitting the site's main pages to search engines.
Another good way to
publicise your website is to include the website address and
your email address on all stationary and publications. That way people who come into
contact with your organisation's literature will know
that you have an email address and a website.
This page explains the
website promotion process and what to look for. You will
find useful hints and links to the URL submission pages
of popular search engines.
- The first thing you
should do is identify the pages that you want to
you will submit the main page, any index pages,
and any pages that have particularly unique and
- Next you should
decide what keywords and concepts best describe
the most relevant terms and those that you think
people are most likely to search for.
There is a
When a search engine ranks a page for
relevance in a search, it gives most weight to
words appearing in the page title. Next important
are metatags and then words that appear on and at
the beginning of the webpage.
Not all search
engines rank searches exactly the same way.
However, if you use the techniques described
below your pages should rate well on a wide range
of search engines.
First, if possible, you
should put a few of the most important keywords
in the title of the page.
The title appears
in the TitleBar of your web browser - top left of
screen. The title of this page is "APC
Converge - Promoting Your Website". You
should see this title at the top left of your
Search results are usually ranked alphabetically.
If possible, put the words starting with a, b or
c first. This should ensure that your page is
Metatags have next highest
priority. A metatag is a tag that is written into
the HTML code of webpages to show tell search
engines about the page. You can not see a metatag
unless you look at the HTML document source code.
Try looking at the
document source code for this page and you will
see three metatags, "description",
"distribution". You may notice that
words are repeated within the metatags. This is
because some engines rank searches according to
the number of times a searched for term occurs in
each web page.
You can copy the
metatags from this page and include them in your
own page, but remember to edit them before you
save the page to the webserver.
- Contents of the Page
Finally, some search
engines actually look at what is on your page. It
is possible to hide blocks of in the page. Use a
homogenous background, set the hidden text as
small as possible and to the same colour as the
If you drag your
mouse over the top of this page you will see that
there is hidden text. If you look at the source
code of the page then you will be able to see
whatthe hidden text says.
keywords at the top of the page is another way to
boost the chances of your page coming up near the
top of a search.
When you have chosen your keywords,
(and rewitten some of your pages to make them better
search targets) you are ready to submit your URLs to
Some engines will ask you
to submit various details about your page, others will
simple ask for the url and will check out the page
The quickest way to find submit to
20 engines is by using the free Submit-it service. However, this will not customise
submissions for each search engine. You choose how you
wish to promote your site.
Below we have links to search
engine URL submission pages.